High response rates leading to higher acquisition rate
Dialogue marketing has proven to be a more efficient method of reaching prospects in both business-to-business and business-to-consumer segments. Dialogue marketing response rates typically deliver 10 times the average sub 2% direct mail response rate.
More relevant messaging to your target audience
By taking prospects to their own personalised website you are able to present specific messages and offers tailored to the profile of your target audience. As they progress through the campaign sitelet you can track their interest and gather information from them to help you increase your customer knowledge. This information can then be passed to our contact centre or your field sales and marketing teams as well as fed into your CRM system. As the sales team directly follow up opportunities they will be armed with information that enables them to have a more qualified conversation with prospects.
Faster Sales Follow up and Tracking
As prospects visit their personalised website, alerts are sent in real-time tool to our contact centre or your field sales team through a variety of channels including email, PDA or SMS text. This increases the probability that the target can be reached as they are likely to be in front of their PC and viewing your proposition. The outcome and progress of sales calls can then be captured using the First Contact module.
The online reporting tool provides hierarchical campaign reporting in real-time. Campaign data can be accessed at any time to monitor the progress of your campaign. This gives you the flexibility to make any adjustments to your campaign in-life as well as provide you with the ability to forecast demand and manage your follow up activities. The information captured can then be used to calculate marketing ROI.
We have taken some of the essential ingredients of online and offline marketing and added some proven techniques to produce groundbreaking results. nemc group’s dm² delivers a personalised campaign experience, instantly capturing campaign responses for real-time tailored follow up and can be deployed across any sector in both B2B and B2C environments.
If you want your next campaign to break the double figure barrier, you should be talking to nemc group.
To experience dm² please contact sales on 0845 450 5509 or alternatively email info@nemcgroup.com